• Quality Content
Thoroughly think of the content in your video before to record it.  Remember, that it should be original, curious, and with good portion of the value.
It’s good to write in advance the main points of what you are going to tell. Furthermore, you may even write a complete scenario of your future video and it will help you much.
Try to use some hooks in your topic so that to attract more attention. It will follow to the ‘likes’, ‘subscribes’ and continuous interests to your future videos.
I mean, do not wait that you will be asked after the video regarding the topic and you will reveal the main perks of the topic forward to the conversion or sale.  People may leave your video and search other videos for the information they are looking for. So, better catch their interest straight away during your video playing.
Just remember that good content helps to make your video viral and better reach targeting people.
By the way, if you are limited with promotion budget to the video, good quality content might be the best leverage for its promoting.
  • Call to action
This is the purpose of what you are making the video. That might be not only the goal of selling something but different actions from viewers you want to achieve with the video.
In some of my videos, I ask to make small homework, which (I hope!) push my students to do actions, improve their marketing strategies, and etc  >>> so it’s my Call To Actions in such topics.
  • Appearance of your channel
Here is about your trailers, which will ‘Welcome’ those who come to your channel and play both as for new visitors, who come the first time and going to watch your video and for your loyal subscribers. The trailers might be different according to the purpose. This is your short appeal to your prospects, the chance to ‘hook’ them. Treat this short video as if it were an ad and keep it short and engaging with a compelling Call To Action at the end.
Upload beautiful pictures as a cover of your channel. That is good to use your picture and photo with, than some abstract pictures. People come for a visit your online ‘home’ so it’ll be good if you meet them personally. Organize your channel’s videos and playlists like your ‘carte-de-visite’ for your customers and prospects.
  • Good description and Meta Tags
Make a description of your channel and videos short and informative.  People come to YouTube to watch videos, rather than to read about them. Few links to your targeted pages and contact information in the description is good enough to get in touch with new customers.
Do not forget to use META Tags when you set up your channel and each of your videos. If you’re new and just got started, find your competitors or those who are in the same niche with you and check out what Meta Tags they are using. If they are not new, like you are, be sure, they made detailed analysis for each of Tag they placed….
Read the full blog post at idaretomarketonline.com